Alan has been in the media industry for 35 years. He has worked in full-service creative agencies, in media agencies, on the advertising sales side, and spent a short while trying to make his millions at a Venture Capital fund in the first dot-com boom (Obviously, he didn’t!).
His early career was at Abbott Mead Vickers for almost 18 years, where he rose to Media Director. This was in the full service agency days, and coincided with AMV’s growth to become the UK’s leading advertising agency of the 80s and 90s. Alan was involved in the planning and buying for ground-breaking and famous OOH campaigns for the likes of Volvo, Sainsbury’s and of course The Economist.
He then spent spells at two other media agencies, PHD and MEC, before transferring over to the sales side at Associated Newspapers as Advertisement Director at the (then paid-for) Evening Standard.
After 4 years he returned to the agency side by becoming Head of Investment at MPG, which in his 8 years there became the Havas Media Group of today. His love affair with OOH and involvement in notable OOH campaigns has continued throughout these years.
In May of 2015 he became CEO of the trade marketing body for the Out of Home industry. With his Chairman Mark Craze, he oversaw the rebrand and relaunch in September as Outsmart, and has since led the new team in a drive to inform, educate and inspire clients and agencies to do wonderful things in OOH.
@OutsmartOOH
Alan has been in the media industry for 35 years. He has worked in full-service creative agencies, in media agencies, on the advertising sales side, and spent a short while trying to make his millions at a Venture Capital fund in the first dot-com boom (Obviously, he didn’t!).
His early career was at Abbott Mead Vickers for almost 18 years, where he rose to Media Director. This was in the full service agency days, and coincided with AMV’s growth to become the UK’s leading advertising agency of the 80s and 90s. Alan was involved in the planning and buying for ground-breaking and famous OOH campaigns for the likes of Volvo, Sainsbury’s and of course The Economist.
He then spent spells at two other media agencies, PHD and MEC, before transferring over to the sales side at Associated Newspapers as Advertisement Director at the (then paid-for) Evening Standard.
After 4 years he returned to the agency side by becoming Head of Investment at MPG, which in his 8 years there became the Havas Media Group of today. His love affair with OOH and involvement in notable OOH campaigns has continued throughout these years.
In May of 2015 he became CEO of the trade marketing body for the Out of Home industry. With his Chairman Mark Craze, he oversaw the rebrand and relaunch in September as Outsmart, and has since led the new team in a drive to inform, educate and inspire clients and agencies to do wonderful things in OOH.
@OutsmartOOH
Adrian J. Cotterill is co-founder and editor-in-chief of DailyDOOH, perhaps the most well respected voice of the digital out of home and digital signage industry.
Over the past 30 years Adrian has worked for IBM, Intel, Bertelsmann and a number of investors and business angels in positions such as Chief Technology Officer, Head of Internet Technology, Business Development Director, Head of Strategy and Interactive Marketing Manager. His work over the last eight years has involved industry analysis, market research, commercial and technical due diligence, software and hardware review, product design, branding and market entry strategy.
As well as co-chairing the annual ‘DailyDOOH Investor Conference’ in New York, Adrian is a much in demand speaker at events around the world and a familiar face on the judging / award circuit. He is chairman of the jury for the DailyDOOH Gala Awards, chairman of the OpenSplash Steering Group, a member of MENSA, the High IQ Society and a member of the National Union of Journalists.
He is the author of several books including ‘DOOH Insights: Five Years of Executive Thought’, co-author of ‘How MicroTiles Made An Impact At The London Stock Exchange’ and co-author of ‘The Technical Guide to Windows’