As a creative director, artist, designer and technologist Florin Gale focused his entire career creating brand and product experiences by merging art, technology and a desire to push the boundaries of what is possible. He is a designer at the core but thinks like a scientist. He gets really excited about designing brands, spaces, experiences, products and omni-channel campaigns.
Florins Gale is a Creative Director for the Microsoft Store and responsible for the retail creative execution of the business. Day-to-day, he is focused on brand and product strategy, marketing campaigns and store design, story-telling through immersive digital media and experience design. He is also focused on creating content and experiences for videowalls and large digital canvases and has unprecedented first-hand knowledge and industry connections in this space. He approaches every project with the audience in mind and strives to bring forward innovative ideas that engage and put content at the center to deliver memorable brand and product experiences.
Florin Gale has been at the intersection of art, design and technology on many projects for Fortune 500 Companies such as Microsoft, NBC Universal, NBC News, Daimler Chrysler, Lenovo, WL Gore, CBS, BMW, Linden Lab, Coca Cola, Eddie Bauer, Adidas, General Motors, Home Depot, Pfizer, Novartis and many others.