Peter Critchley

Peter Critchley | Managing Director | Beaver Group

Peter is Managing Director of Beaver Group; a digital agency, whose team has been innovating in and developing the digital signage industry since 1998. IKEA, EAT, Whitbread, Odeon, Center Parcs, Showcase and GSK among many others are using digital solutions which Beaver Group’s project experts, engineers and creative teams have installed and support. Using custom analytics and reporting, success is continuously measured with each project the team delivers.

Beaver Group has grown significantly over the past decade and now delivers exciting digital experiences for clients across the Food, Retail, Hospitality, Corporate and Cinema sectors.

Peter has both a technical and creative background which informs the strategy and consultancy expertise he provides clients of Beaver Group. He is excited by helping these clients navigate the project process and make the right technology and content choices, and crucially, also ensuring that context, customer experience and value is at the heart of designing what is delivered by the digital solution.

With a depth of experience in digital signage and broader digital technologies, Peter can connect digital systems to create truly engaging experiences for customers which scale

across broader roll-outs, which also return measurable value to the business, reducing risk and providing a platform to effect real, ongoing change.

With client installations the length and breadth of the UK and Ireland, now in Europe and the U.S.A, Peter and the Beaver Group team are working hard to continue to develop their customer-focused solutions such as the recently launched platform, which provides real-time business intelligence and visual content management for digital retail networks.

A father to two young children and a keen cyclist, Peter is working on increasing his annual cycling mileage to over 2,500 miles in 2018.. If work and family commitments allow!

@BeaverGroup  @PeterCritchley